The first seal has been broken.

From the Bible:

"And Lo, the Archangel Gabriel broke the first seal and prices dropped to unfathomable discounts, and the seas frothed over with 33 cent cans of tuna, and the brain-dead walked the earth in search of 5 dollar 'Armageddon' DVDs and Billionaires fell from the sky.

A decent fella by all rights. Too bad.